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Harcourts North America
February 24, 2022

LA JOLLA, CA. (FEBRUARY 24, 2022) -- Harcourts North America, the fastest-growing real estate company globally, expands its scope by opening Harcourts Prime Properties, La Jolla.

"Harcourts is back in La Jolla," exclaimed Jesse Salas, Harcourts Prime Properties La Jolla managing partner. With Harcourt's locations in and around the San Diego area, opening a hub in La Jolla, one of the most luxurious towns in California, made a lot of sense to Salas. "Harcourts is synonymous with a luxury brand and to be able to have that presence here, I think, is important."

Located 12 miles from Downtown San Diego, this coastal community’s real estate market, like so many others, is thriving.  Despite what some may see as a challenge in standing out from their competitors, Harcourts Prime Properties La Jolla knows it has a leg up. "Options,” Salas explained. “We give seller's options when selling their home. Auction is huge for us. To be able to offer that sales platform to luxury homeowners, that's a big one." Also, "Traditional (style of sale) is very important as well. At Harcourts, we sell homes both traditionally and through our non distressed auction platform, which is why we refer to ourselves as the Options Real Estate Agents. We give seller's options on how to sell their home and get the highest possible price."

Though some buyers and sellers may be unfamiliar with the Harcourts Auctions Platform, in the last two years they likely participated in home ‘auction’ inadvertently. "Technically, right now, everything is selling like an auction," Salas said. "However, the framework that most traditional agents use is not set up to produce the results that an auction ultimately gets. Our process allows us to maximize the profits for the sellers while being able to adapt to the current conditions of the market."

Harcourts Prime Properties La Jolla location joins a long list of successful offices throughout North America and is primed to make a significant impact in the luxury real estate market in this San Diego coastal community.

Harcourts Prime Properties La Jolla is a premier full-service real estate agency specializing in residential sales. They provide a caliber of service and a level of results that go beyond and stand above traditional real estate companies. Wholly focused on people and their community, Harcourts Prime Properties La Jolla continually strives to build better relationships with clients from past, present, and the future.


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